PRIVACY knows that you care how information about you is used and shared, and we
appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy
policy. By visiting, you are accepting the practices described in this Privacy


1. Purpose.

The information we learn from customers allows us to personalize and continually
improve the total experience at Here are the types of
information we gather.

2. Types

1. User Supplied Information.

We receive and store any information you enter on our Site or give us
in any other way. Information that we collect can be: Account details,
name and address, e-mail address and any information you submit and
accompanying information, supplied PayPal information, and financial
information, including Social Security numbers and Driver's License
numbers (as necessary). This list is not exclusive, and may be altered
without notice based on information that you supply voluntarily.

2. Right to refrain from giving information

You have right to refrain from giving us certain information, but then
you might not be able to take advantage of all of our features. We use
the information that you provide for to enhance the service, such as
responding to your requests. However, you may not mask your identity
by providing false or misleading information. For example, you may not
use IP masking to mask your Internet access location, including without
limitation, proxy servers, masking software or the like.

3. Collection collects personal information when you register
with, when you use products or
services, when you visit pages, and when you enter
promotions or sweepstakes. may combine information
about you that we have with information we obtain from business partners
or other companies.

4. Information Sought

When you register we ask for information such as your full legal name,
e-mail address, birth date, gender, zip code.  For some financial products and services, and as
necessary, we may also ask for your Social Security number, driver's
license number and information about your assets. Once you register with and sign in to our services, you are not anonymous to

5. IP Address and Cookies automatically receives and records information
on our server logs from your browser, including your IP address, cookie information, and the page you request.

6. Supplemental Software

A number of companies offer utilities designed to help you visit websites
anonymously. Although we will not be able to provide you with a
personalized experience at if we cannot recognize you,
we want you to be aware that these tools exist.

7. E-mail Communications

We communicate and make special offers available via email. To help us
make e-mails more useful and interesting, we often receive a confirmation
when you open e-mail from if your computer supports
such capabilities. We often receive email lists from other companies
who offer similar services to ours. To avoid sending duplicate emails to
our customers, we compare our customer list to these lists received from
other companies. If you do not want to receive e-mail or other mail from
us, please adjust your e-mail contact preferences. Without exception,
notifications relating to active Skill Challenges cannot be avoided and
must be sent to Your supplied email address.

8. Information from Other Sources

From time to time, we receive information about you from other sources
and add it to our account information.

3. More about Cookies

1. Description.

Cookies are alphanumeric identifiers that we transfer to your computer's
hard drive through your web browser to enable our systems to recognize
your browser and to provide enhanced features such as personalized
greetings, suggestions and storage of personal information between visits.

2. User Choices.

All web browsers have the ability to accept cookies, reject cookies, or to
prompt the user before accepting them. The help portion of the toolbar
of your browser will tell you how to select the option that suits you best.
However, disabling the acceptance of cookies allows you to take full
advantage of some of the best and most advanced features that we have to
offer, and we recommend that you leave them turned on.

3. This Policy Not Applicable to Other Companies. lets other companies that show advertisements on

some of our pages set and access their cookies on your computer. Other
companies' use of their cookies is subject to their own privacy policies,
not this one. Advertisers or other companies do not have access to's cookies.

4. Web Beacons. uses web beacons to access
cookies inside and outside our network of websites and in connection with products and services.



1. General

The information that we collect about our customers is critical to our business.
We respect and value this information, and do not want to jeopardize the flow of
information between our users and the Site. Therefore, we are not in the business
of selling this information to other websites or businesses. There are very limited
circumstances where we do share some customer information, and this is outlined
immediately below. We share customer information only as described below and
with subsidiaries, Inc. controls that either are subject to this
Privacy Notice or follow practices at least as protective as those described in this
Privacy Notice.

2. Agents

Due to the size and complexity of our operation, it is necessary to employ other
companies and individuals to perform functions on our behalf. Agents are often
used to assist with verifications, fulfilling orders, delivering packages, sending
postal mail and e-mail, removing repetitive information from customer lists,
analyzing data, providing marketing assistance, providing search results and links
(including paid listings and links), processing credit card payments, and providing
customer service. These agents have access to only the personal information
needed to perform their functions, and may not use it for other purposes.

3. Promotional Offers

Occasionally we send offers to selected groups of customers
on behalf of other businesses. When we do this, we do not give that business your
name and address. If you do not want to receive such offers, please log into your
account and adjust your contact preferences. To take full advantage of the site and
the tremendous savings offered, we recommend that you choose to receive these

4. Business Transfers

To improve the offerings and selection at our website, we occasionally acquire
as we continue to develop our business, we might sell or buy stores, subsidiaries,
or business units. In such transactions, customer information generally is one of
the transferred business assets but remains subject to the promises made in any
pre-existing Privacy Notice (unless, of course, the customer consents otherwise).
Also, in the unlikely event that Beyond Gaming LLC, or substantially all of its

assets are acquired, customer information will of course be one of the transferred

5. Protection of and Others

It is sometimes necessary to release account and other personal information
when we believe it is appropriate to comply with the law; enforce or apply our
terms of use and other agreements; or protect the rights, property, or safety of, our users, or others. This includes exchanging information
with other companies and organizations for fraud protection and credit risk
reduction. Under no circumstances, however, does this include selling, renting,
sharing, or otherwise disclosing personally identifiable information from
customers for commercial purposes in violation of the commitments set forth in
this privacy policy.

6. With Your Consent

Other than as set out above, you will receive notice when information about you
might go to third parties, and you will have an opportunity to choose not to share
the information.


1. Software Used.

To protect the security of your information during transmission, we use Secure
Sockets Layer (SSL) software, which encrypts information you input.

2. Signing off.

To prevent unauthorized access to sensitive information, it is important for you to
monitor those who have access to your password and to your computer. Be sure
to sign off when finished using a shared computer. Visit our website for more
information on how to sign off.



When you access your account, there is a variety of information that you will see. This is
designed to allow you to update any changed information and view the information that
you entered previously. This information is sensitive, and it is necessary to both protect
this information and keep it current in order to have the best experience at our site.
Examples of the type of information that can be accessed by signing into your account
are on the website.



1. General.

You always have the right to refrain from providing any information. This may
have an impact on use of the site and on the ease of making purchases or taking
advantage of certain unique features of the site.

2. Prior Information.

You can add or update certain information on pages such as those listed in
the "User Access to Information" section above. When you update information,
we usually keep a copy of the prior version for our records.

3. Customer communication.

If you do not want to receive e-mail or other mail from us, please adjust your
account setting regarding email contact preferences. (You cannot waive the
applicability of the Conditions of Use and other legal notices, such as this Privacy
Notice, and if you elect not to receive those notices, they will still govern your use
of, and it is your responsibility to review them for changes.)

Without exception, notifications relating to active Skill Challenges cannot be
avoided and must be sent to Your supplied email address.

4. Cookie Choices.

The Help portion of the toolbar on most browsers will tell you how to prevent
your browser from accepting new cookies, how to have the browser notify you
when you receive a new cookie, or how to disable cookies altogether. However,
affecting the acceptance of cookies means that you will not be able to use such
important features as accelerated ordering and customized product suggestions.



General. We do not offer service or products to children. If you are under 18, you may
not use



General. is a participant in the Safe Harbor program developed by
the U.S. Department of Commerce and the European Union. We have certified that we
adhere to the Safe Harbor Privacy Principles agreed upon by the U.S. and the E.U. For
more information about the Safe Harbor and to view our certification, visit the U.S.
Department of Commerce's Safe Harbor website. If you would more information about
the Safe Harbor program, please visit the website at



1. Acceptance of Terms and Conditions.

By visiting, you accept that your visit and any dispute
over privacy is subject to this Notice and our Terms and Conditions, including
limitations on damages, arbitration of disputes, and application of the law
of the state of Michigan, County of Oakland. If you have any concern about
privacy at, please send us a thorough description to
[email protected], and we will try to resolve it.

2. Modifications.

Because our business changes constantly, we reserve the right to periodically
revise our Privacy Notice and the Terms and Conditions.

3. Applicability.

Unless stated otherwise, our current Privacy Notice applies to all information that
we have about you and your account. We stand behind the promises we make,
however, and will never materially change our policies and practices to make
them less protective of customer information collected in the past without the
consent of affected customers.



1. General.

Information is collected from you when you enlist any of the Services offered on
the Site.

2. Information that could be supplied.

As a result of any of the above actions, it is possible that you will supply us
with such information as your name, address, and phone numbers; PayPal
Identification information; and Social Security and driver's license numbers.



1. General.

As discussed earlier, our systems collect information that is sent over the Internet
without your control.

2. Examples.

Some examples of the information we collect and analyze include the Internet
protocol (IP) address used to connect your computer to the Internet; login; e-
mail address; password; computer and connection information such as browser
type and version, operating system, and platform; purchase history, which we
sometimes aggregate with similar information from other customers to create
features such as bestsellers and product suggestions; the full Uniform Resource
Locator (URL) clickstream to, through, and from our website, including date and
time; cookie number; pages you viewed or searched for; and your history.

3. Software Used.

During some visits we may use software tools such as JavaScript to measure and
collect session information, including page response times, download errors,
length of visits to certain pages, page interaction information (such as scrolling,
clicks, and mouse-overs), and methods used to browse away from the page.



1. General.

Information collection and processing is designed to increase your experience on
our Site.

2. Examples.

Some of the information that we collect and process can be accessed by you.
Examples of information you can access easily at include up-
to-date information regarding recent Services accessed; personally identifiable
information (including name, e-mail, password, communications preferences,
address book, and fast ordering settings); Account balances; and e-mail
notification settings.


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